300 Anaheim, the upscale bowling and entertainment brand from industry leader AMF Bowling Centers, Inc. announced plans to open a seventh location at the Anaheim Garden Walk, a high-end, mixed-use development within walking distance from Disneyland and the Anaheim Convention Center.  Slated to open in spring 2008, 300 Anaheim is the first ground-up construction project for the 300 brand and the first newly constructed center for AMF since 1998.    

300 Anaheim will feature 41 state-of-the-art lanes, two full-service bars and an upscale casual dining menu.  The center also will feature a private event space, Club 300, a signature 300 amenity, with nine private lanes and a dedicated bar. 

Anaheim will be located along Disney Way, adjacent to valet parking, on the ground floor below several high-end retail shops and a multiplex movie theater.   

“300 Anaheim is an exciting next step for the 300 brand and for AMF as a whole,” said Fred Hipp, AMF President and CEO.  “Over the past year, we have built a strong track record at our other 300 centers, both in terms of delivering a much enhanced customer experience and achieving superior financial results.  With a more sophisticated food and beverage menu, high attention to customer service and a great entertainment environment with innovative light and sound, the 300s have raised the bar in bowling.  As we enter into this project, we’re poised to build upon that foundation of success and have some fun with the space along the way.”

Consistent with the 300 concept, the new Anaheim location will have a heavy emphasis on service.   It starts at a concierge desk where guests are greeted, assigned a lane and directed to an equipment room for shoes and a properly fitted ball.  With equipment in hand, guests are escorted to their lane, where their names are entered into the scoring system. They are then greeted by a Lane Captain who will provide ongoing lane-side food and beverage service as well as assist with any other needs, including checking them out when they are done. 

Group event customers will receive similar first-class treatment.  300 Anaheim will offer on-site event planners who can help personalize events, coordinate extensive and upgraded menu options with the center’s executive chef and help manage any event needs to insure complete satisfaction.  

“It’s all about providing a “strikingly different” experience,” said Paul Barkley, Senior Vice President, New Center Development.  “We look at each of our 300 centers as an opportunity to change the general public’s perception and expectations of entertainment venues. Given 300 Anaheim’s proximity to the Anaheim Convention Center and the Disneyland resort, we’ll be introducing 300 to both a sophisticated local consumer and to visitors from all over the country.”

AMF has six 300 locations throughout the country, including Atlanta, Austin, Dallas, Long Island, Manhattan and San Jose.  In addition to 300 Anaheim, AMF also is exploring locations in Washington, D.C., Houston and Kansas City, as well as additional sites in Los Angeles. 

For 300 Anaheim's contact information, including a map and a link to their website, please visit their easyOC listing: 300 Anaheim.